Prime Agent :
Thank you for taking the time to find out more about our business.
In May 2008 Premium Property Specialists had undergone continued growth and has branched into two additional businesses of which Prime Agent is the business that is focussed on Commercial Sales in Cairns and residential / investment properties.
Updated 03rd March 2010
WELCOME :
We are enjoying humid days with good warmth in the Tropics, and are all looking forward to what the dry season brings with some of the best weather that Australia has to offer !
Market Activity Index
The strong level of pre-listing activity across the real estate market has continued again during the most recent week with the Market Activity Index once again eclipsing its previous record high during the previous week. The Index now sits at 134.1 points which is 39% higher than at the same time last year. This high volume of pre-listing activity is likely to continue translating into a high volume of new listings during the coming weeks.
RP Data – Rismark Home Value Index Release
Australian home values are up 2.4 per cent over the three months ending January
Based on the RP Data-Rismark Hedonic Home Value Index, Australia’s housing market started 2010 with a resilient showing, registering a solid 1.8 per cent capital gain in the month of January based on the indicative index results. This, however, employed a small sample of sales due to the seasonal summer slowdown (the volumes recorded in January were around half the sales in a typical month). The indicative December 2009 estimate, which was -0.3 per cent, has revised only very slightly to -0.4 per cent.
Looking through both December and January, the average monthly growth rate was 0.7 per cent, which possibly implies that the double-digit capital gains seen in 2009 may start to moderate to more realistic single-digit levels.
According to rpdata.com’s National Research Director Tim Lawless, a number of positive market indicators during January suggest that the residential market has started the year with some confidence.
“Week-on-week, we are seeing an increase in the number of new property advertisements coming to the market. Whilst new stock has been increasing rapidly, the total number of properties available for sale has been falling which is an indicator that buyers are for the time being outweighing sellers and new supply is being quickly consumed.”
“In addition, auction volumes are higher than at the same time last year and the national weighted clearance rate last week was a very healthy 73 per cent,” Mr Lawless said.
According to Rismark International CEO Christopher Joye, “While the January sales data is typically thin, we have yet to observe a sustained cooling in market conditions, which Rismark expects to see given the recent tapering in seasonally-adjusted housing finance commitments. In the long-run, one would anticipate that house prices should track disposable incomes.”
“The RBA Governor recently noted that while Australian house prices have risen ‘smartly’ during the last year, credit growth is not excessively strong while lending standards are tightening rather than deteriorating. That is, Australia is not experiencing a credit-fuelled asset price boom. Rismark’s affordability index shows that Australian house prices are around 4.1x disposable incomes, which is where they have been for the last six years. In my debate with Steve Keen this week I argued that anyone wanting to stimulate media hysteria by spruiking a house price bubble needs to at least back up their claims with objective analysis, which I have yet to see,” Mr Joye said.
Rental yields
During the second half of 2009, the strong growth in property values has seen rental yields trend downwards. Of course, investors benefit from both capital growth and rents, Mr Lawless noted.
Nationally, the gross rental yield for houses has fallen from 4.7 per cent in January last year to 4.2 per cent in January 2010. Similarly, gross rental yields for units are down from 5.3 per cent in January last year to 4.9 per cent in January this year.
According to Mr Lawless, the rental market now appears to be stabilising.
“We are beginning to see the first signs that the softening of yields is slowing and, in some cities, yields are now beginning to improve.”
“With rental demand likely to be higher during 2010 due to continuing strong migration and fewer first home buyers, we anticipate that rents and consequently yields, will improve over the year,” Mr Lawless said.
(courtesy of RPData)
Foreign investors are also looking to Cairns to purchase, being the third most popular city in Queensland for foreign purchasers. New Foreign Investment Reivew Board changes have relaxed conditions to stimulate further interest in our markets as of December 2008.HOW TO USE OUR SITE :Dedicated to the highest level of Internet Marketing of Real Estate since 2003. Pioneering internet marketing of real estate in Cairns since 2003.
We can be working for you on the sale of your property right now ! Contact us for a no obligation meeting to discuss the best way to market and sell your property. In addition to the traditional sales and marketing packages in the local region, we have tailored international marketing packages to attract either Australians abroad or International investors. Give us a call and ask about marketing outside of Cairns, Queensland or even Australia. It is all about YOU and the best marketing strategy that suits your property and your needs at the time.
Attachments - Plans and Videos :
Available for download in the Read More section where there is a list of available downloads at the end of the text.
Recently Sold Properties :
A few clients have asked where the properties are selling and which sectors are moving. Properties that have recently gone ‘Under Contract’ and ‘Sold’ are highlighted in orange/light orange. However we don’t keep them there for long.
Searching for what you want :
Entering a word like ‘beachfront’ into the Keyword checkbox and the engine will search through the site for all absolute beachfront properties for example. Alternatively you can click on the type of property on the top bar to take you straight there, or enter a specific three digit Property ID# into the ‘Search’ box, for example 133 and press the Enter key, so that you can see a full range of pictures and more detailed information. To Reset, all you do is click on the ‘Home’ tab.
Slideshow Feature - ‘One Click’ :
A slideshow feature has also been included so that you can click on the slideshow and you will automatically be shown every picture without doing anything else. If you move your mouse to the left of the centre of the three small picture thumbnails the pictures will rotate and you can click on the one you want, or alternatively enjoy the slideshow.
Full property information :
Available on the bottom right hand corner regarding land size, bedrooms, bathrooms, car spaces etc and links have also been added in the bottom corner.
‘Read More’ button for detailed information.
An easy to navigate, comprehensive site to provide you with as much information as possible and and at the same time, save you time and effort.
OVERVIEW :
Thank you for taking the time to view this page to find out more about the way we operate and our ideas and thoughts on how to make a difference in the industry.
In Sales, we are delighted to represent properties in all areas and currently represent property in a 350km radius of Cairns.
In Rentals, we are selectively growing the business in executive rentals and in particular clients who want the extra service level that makes the difference. We are currently focussed on the Cairns Northern Beaches area ; 25km North of Cairns.
It is all about helping you to move forward. The attention to detail, text, graphics, signage and level of quality of product and service does not cost you any more. We do it our way, there is no ‘recipe’, each property is different. We help your property GAIN THE MAXIMUM EXPOSURE in the marketplace to match sellers with buyers.
When you have come to know our business you will know we are genuine in wanting to make a difference in the service based industry of Real Estate. We also have your interests at heart at all times and will provide as ACCURATE AS INFORMATION AS POSSIBLE AT ALL TIMES.
Listening to our clients has helped has helped us to evolve the business to provide what people are currently requesting. We will keep on listening and evolving. WE OFFER THE PERSONAL TOUCH as well as BENEFITS FROM A TECHNOLOGICAL VIEWPOINT. I have detailed below some of our points of difference, and what we do, that makes it all work.
SERVICE :
OFFERING A SUPERIOR LEVEL OF SERVICE, INFORMATION AND RESPONSIVENESS BY THE EFFECTIVE INTEGRATION OF TECHNOLOGY INTO REAL ESTATE. We COMMUNICATE with clients at the FIRST STAGE OF ENQUIRY - THE INTERNET - to build the relationship. This marketing method is specifically designed to MATCH SELLERS AND BUYERS in the National and International marketplace, faster and more effectively in order to ACHIEVE AN AGREED PRICE TO EFFECT THE SALE OR PURCHASE OF YOUR PROPERTY IN A TIMELY MANNER. Privacy and discretion assured.
We are here to make your Real Estate experience as STRAIGHTFORWARD and PLEASURABLE as possible. We want to LISTEN to you, CONSULT with you and effect the sale or purchase of your property with as little fuss as possible. QUALITY IS KEY IN EVERY ASPECT. We pay particular attention to detail, like no other.
Relationships are of primary importance to us at PREMIUM PROPERTY SPECIALISTS. We are continually striving to DO THINGS BETTER. Whether you are an owner or a buyer, we want you to consider us as the FIRST POINT OF CONTACT and the new way to do business.
We welcome your feedback, please feel free to contact us at any time.
Specialising in Real Estate Sales of properties in the Cairns Northern Beaches region, absolute beachfront property, lakefront, canal front and beachside properties.
PROJECTS / RELATIONSHIPS :
RESIDENTIAL, DEVELOPER - OFF PLAN, COMMERCIAL and other REAL ESTATE AGENTS, REAL ESTATE BUYERS AGENTS.
We are especially interested in establishing and fostering builder / trader / developer relationships during the coming year and they can be seen under the Projects Tab on the Menu Bar.
We are also more than happy to work with other agents on any of our properties and strongly request loyalty (especially from buyers agents) for the information that we provide and the time and effort that we go to. Please contact us directly for further discussion.
ROLE :
PROFESSIONAL SALES CONSULTANCY.
Our Sales Consultants are effective negotiators and their primary role is to act as the intermediary and information source in your real estate transaction. We believe that our role is to make your Real Estate transaction
THE BEST YOU HAVE EXPERIENCED.
AVAILABILITY :
ALWAYS.
Please call us direct or send an email. We have a quality system in place where all inbound enquiries and emails are responded within 24 hours.
WHY YOU SHOULD CHOOSE PREMIUM PROPERTY SPECIALISTS AS A PARTNER :
o Communication with clients at the first stage of enquiry
o Marketing capabilities
o Negotiation Skills
o Ease of doing business
o Fast client information systems
o Easy and fast to navigate Company Website
o Attention to detail
o Technology that works, with ongoing innovation
o Quality photography and marketing
o Privacy and discretion assured
o Someone who really cares
In addition to all of the above, the following are issues that you do not have to deal with when you do business with Premium Property Specialists.
Issues with Franchised Real Estate Firms :
o Attempting to establish a long term relationship with your agent. After living in Cairns for over 14 years and experiencing real estate - the people - the industry over that time, you find that staff / salespeople are continually being turned over. The business name might be ths same but is that what you are really after ? Don’t you want a relationship with someone who is here to stay and who really cares ?
o We believe that a Franchise structure limits the ability to deliver service to homeowners, and you should be enjoying the personal level of service that best suits you.
o When a business contracts to someone elses brand, they must follow certain rules, procedures and conventions, regardless of whether or not they are properly formulated, or current in today’s market, and meet what you require as a client in the region of Australia that you live and work.
o Auction. Certain situations require or demand an Auction. Outside of these situations, carefully consider the choice of how to best market your property in the current market conditions. While auctions have worked well at times in Australian capital cities during a stag buoyant market with high demand, short supply and low interest rates, the same may not apply in the Cairns region for residential, or in particular unique property. In addition to this it is also good to see legislation tightened so that anticipated pricing levels prior to auction are properly noted, and ‘vendor bids’ are properly announced during the auction
o To address in particularly Auctions, the OFFICE OF FAIR TRADING has now requested that clients are presented with a CMA Current Market Appraisal which will substantiate agents and auctioneers’ quotations by including pricing information about ‘like sales’ in an area. ‘Like sales’ are the SALES OF AT LEAST 3 PROPERTIES of a SIMILAR STANDARD & CONDITION sold with a 5km RADIUS of the property, within the preceding SIX months.
PRIME AGENT :
Thank you for taking the time to find out more about our business. We look forward to WORKING WITH YOU AND FOR YOU in the near future !
Should you require any further information, please do not hesitate to contact us, at any time.
Grant Freeman (B.Engineering)
Principal Licensee
PRIME AGENT
M : 0417 159 357 (Intl +614 1715 9357)
P : 07 4055 3278 (Intl +617 4055 3278)
F : 07 4055 3273 (Intl +617 4055 3273)
E : To Email us please click on the link at the bottom of the page